E-mail marketing

The traditional watch industry has long been struggling with the competition of smart watches, which is mainly represented by the Apple Watch. This situation complicates the acquisition of new customers and impairs growth potential. A client approached us to help them gain the attention of past customers and increase sales through email marketing.

Brand redesign is undoubtedly one of the most difficult marketing disciplines. In order for it to take place properly, it is necessary to properly prepare for it. We prepared one such redesign for our client Papírnictví Pavlík. Our first joint campaign proved that it was successful. But how did it all go and what can you take away from it?

Getting new customers online is not easy at all. The most important thing is original and correct communication. We managed to create a successful acquisition campaign for Knihy Dobrovský. The jury of the WebTop100 competition awarded our work third place.

Did you know that it is possible to attract crowds of people to brick-and-mortar stores with one email? Our award-winning campaign for Tescoma can do this, even on a regular basis. In addition, on the day of the event, it increases sales by an average of 211 %.

We like to discover innovative procedures. With our regular client, the fashion e-shop Different.cz, we tested the new channel within three months. Push notifications. This channel serves as a great support vehicle for various types of marketing activities. This is because it increases customer retention and acquisition and helps maintain constant attention.

The best ideas are not necessarily complicated. We designed a reactivation campaign for the UrbanStore.cz e-shop with branded clothing, which will appeal to customers who have not bought anything from the e-shop for a long time. She won 1st place in the WebTop100 competition for her original concept.

The market for baby goods is specific in many ways – customers are changing rapidly and competition is high. Even so, we helped the specialized e-shop with nutrition and needs for babies conquer it. A smart e-mail communication strategy contributed to this, which brings him a quarter of all orders.

Great sales are simply in fashion. We have been working with the iconic British fashion brand Pepe Jeans since 2013. In 2016, we managed to prepare a highly effective campaign with lower costs and above average performance. We increased the conversion rate, sales and brought in a number of new customers.