Hudy Sport Weather driven campaign

We looked into the customers' heads

"We adapted the content of the newsletters not only to the specific interests of customers, but also to the weather forecast."

When designing personalized and fully automated e-mail campaigns for HUDYsport, we tried to use as much available customer information as possible.

On that occasion, it occurred to us that something that we have been able to predict with alternating success for several years has an influence on their purchasing behavior - the weather. And so the first drafts of a weather-driven email campaign began to emerge.

A raincoat for the rain, a swimsuit for the tropics

"Depending on whether rain, snow, tropical heat or wind is approaching in a particular region, each user will receive a newsletter with a suggestion of suitable clothing and an offer of relevant blog articles."

We connected the campaign to the weather forecast from AccuWeather. Depending on whether rain, snow, tropical heat or wind is approaching in a particular region, each user will receive a newsletter with suggestions for suitable clothing and an offer of relevant blog articles.

In addition, the newsletter also takes into account the last displayed products of the customer and addresses them by name. Of course, the choice of clothing depends on whether the addressee is a man or a woman. Everything else works automatically.

Finally, emails that customers want to read

"The open rate of weather-driven e-mailing was 30 % higher than that of mass mailings."

As part of the prestigious WebTop100 competition, the campaign won first place in the e-mail category in 2017. It thus succeeded in the competition of more than 200 projects that applied for the competition.

The open rate of weather-driven e-mailing was 30 % higher than that of mass mailings. In terms of traffic, sales and average order amount, this is HUDYsport's third most successful e-mail campaign.