On Thursday, June 16, the traditional networking event Eshopista welcomed Czech e-commerce leaders to La Fabrica. It was an afternoon full of business inspiration, trends and news - this time on the topic of Marketplaces. Eshopista is a recognized networking platform, which has been connecting the Czech e-commerce scene for seven years.
Why the Marketplaces theme this time?
Internet marketplaces (Marketplaces) represent a big trend in online business, which is also experiencing an increase in the Czech market. For sellers and e-shops, Marketplaces mean a further boost to their businesses.
"The topic of Marketplaces resonates more and more strongly in the market, this way of shopping is becoming more and more popular with customers and brings many benefits to the sellers themselves - whether it is an increase in business, new customers and sales or the opportunity to offer their goods abroad,” says David Vurma, CEO of marketing agency Acomware.
David Cikánek from the company Expando and Dušan Smoljak from Acomware showed you the current numbers on Eshopista and that how Marketplaces drive business in the Czech Republic and abroad. They also added interesting numbers from the conducted survey. There were also the biggest mistakes of e-shops in the world of Marketplaces.
Petr Bena from Alza shared his experience about what Marketplaces can bring to e-shops, what services they offer for them and what the trend will be in the future. His colleague from Alza, Jan Pípal, revealed what role logistics plays in the entire industry and what its further development will be. Petr Hušek from Heureka Group presented Marketplaces from the perspective of the customer, e-shop and data. There was also a large panel discussion with Petr Bena from Alza, Jan Penkala from Astratex, Michal Vodák from Heureka Group, Milan Polák from Zoot and Adam Kurzok from Expando.
The partners of this year's Eshopist are Alza, Heureka Group, Zásilkovna, Skladon, Luigi's Box, PPC Bee, Shoptet and creative agency Blueglue. The media partners are Marketing & Media, the news portal komoraplus.cz and the monthly magazine Komora of the Chamber of Commerce of the Czech Republic.
Watch a video from Eshopista about Marketplaces:
About Acomware
Acomware is a marketing agency for e-commerce and digital marketing. It has been operating on the market for 20 years and helps companies achieve the best possible results in its environment. It increases sales, builds new brands or improves customer care. It prepares personalized campaigns directly tailored to customers, creates content that catches the eye, shoots video spots, takes care of clients' social networks and ensures the purchase of media space. The company's services are used by retail chains, e-shops and manufacturing companies. The Czech e-commerce scene is a home for Acomware, which it is actively trying to develop and cultivate. He participates in the development and implementation of new tools and technologies, trains experts and enthusiasts. He is the organizer of the Eshopista discussion series. More at fdb188.com
Media Contact:
Jitka Gráfová
jitka.grafova@fdb188.com
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