World leaders in the field will talk about current trends in e-mail marketing on October 4 at the Emailing 2020 conference. Among other things, it will be about artificial intelligence, interactive e-mails or advanced content processing options. Seasoned speaker, moderator and author of many e-mailing podcasts Jason Rodriguez from the American company Litmus, creator of EDMdesigner and Chamaileon tools Roland Pokornik and renowned French developer Rémi Parmentier accepted the invitation to give a lecture.
A total of 8 lectures are waiting for the participants of the 3rd year of the Emailing 2020 conference, which is organized by the Acomware company, which were mainly given by foreign guests. Most of them will perform in the Czech Republic for the first time. The conference will also include practical workshops, where visitors will learn how to prepare e-mailing campaigns and get acquainted with how personalized content is written directly into images.
"We are glad that for the third year of the conference we managed to get so many great foreign professionals to the Czech Republic, who will share their know-how with the Czech audience"
Petr Cikán, Head of Email Marketing
"E-mailing as a field is still moving forward rapidly. Along with this, there is a growing interest in the field for inspiration and professional information. 170 visitors arrived at last year's e-mailing conference. This year's capacity is 200 people." admits Petr Cikán, chief coordinator of the conference and at the same time Head of E-mail Marketing from Acomware.
During last year, the ratio between foreign and Czech speakers was balanced, but this year Emailing 2020 will be dominated by English. There will be only one lecture in Czech, it will be given by the co-founder of MAILOCATOR and at the same time E-mail Marketing Strategist from Acomware, Martin Halama. In his lecture, he will tell you what to prepare for when changing your e-mail marketing solution provider (ESP) and how to proceed so that the entire change process goes smoothly.
Recently, the topic of using artificial intelligence has been resonating among e-mail marketing experts. For which e-mail strategies it is suitable and how to properly include it in your marketing activities, Jenna Tiffany from the e-mail marketing council DMA UK will tell you. She will draw on her many years of experience as the founder and strategic director of Let's Talk Strategy.
Jason Rodriguez guides attendees through creating an email campaign from strategy to design. He started as a Web developer and gradually profiled himself as an expert in e-mail communication. He has been in the field for more than 10 years and was chosen as one of the main product specialists by the prestigious American company Litmus, which cooperates with companies such as Google, Adobe, National Geography, Dropbox, Netflix, Spotify.
A technically oriented audience will appreciate the lecture by Rémi Parmentier, who tests and looks for different solutions across e-mail clients. At the conference, he will talk about changes related to the amp4 email method, which allows you to get interactive content in emails and will be available in Gmail.
In addition to the aforementioned, the conference will also feature Tim Watson, member of the UK DMA E-mail Council, Derick Wiesner from IBM, Alexander Zeh from the Certified Sender Alliance and Roland Pokornyik with case studies of the best promotional emails from leading industry players.
The conference starts at 9:00 a.m., this year's edition will take place in the City conference center in Prague 4.
Kamil Gric
+420 737 289 527
Acomware is a specialized consulting company for e-commerce and digital marketing. Since 2002, he has been helping companies achieve the best possible results in his environment. It increases sales, builds new brands or improves customer care. The company's services are used by retail chains, e-shops and manufacturing companies.
The Czech e-commerce scene is a home for Acomware, which it is actively trying to develop and cultivate. He participates in the development and implementation of new tools and technologies, trains experts and enthusiasts. On the website fdb188.com publishes unique research and studies. He is the organizer of the Performance 2020, Emailing 2020 conferences and the Eshopista discussion cycle
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