The company O2, the largest operator on the Czech market, chose the agency Acomware, to provide her with complete digital marketing services, both for the B2C and B2B segment.
"Within this cooperation, he is our primary focus on performance, especially through PPC campaigns, campaigns on social networks or using other types programmatic buying. Another of the areas we provide for O2 is complete media planning, purchase of media space in direct sales and increasing reach of O2's own content on social networks," says COO of Acomware agency Dušan Smoljak.
Acomware takes care of campaigns for individual products, such as Internet, O2TV, Calls or Mobile phones, as well as the My O2 or O2 Library applications and, last but not least, campaigns of other divisions, for example HR or the O2 Foundation. The B2B division also provides marketing services, for example for areas such as cyber security or data centers.
"We have a very positive perception of the client's active approach to testing new types of campaigns, optimization or placement, even within less traditional communication channels such as TikTok, Snapchat, Bing, etc. Among other things, our work is helped by our high knowledge of Exponea's CDPX system, which O2 actively uses and thanks to which we are able to create much more effective campaigns," adds agency CEO David Vurma.
The agency also participated in several large campaigns, for example, on O2 Spolu, during which customers had the opportunity to save up to CZK 1,000 and enjoy calls, internet and TV from just CZK 499, or on a campaign focused on the novelty of 5G internet at home. This is suitable not only for customers from smaller towns and villages who use local Wi-Fi connection providers, but also for customers from larger cities who do not have the possibility of a fast and stable connection in their place of residence.
"The Acomware agency won us over with its responsible approach, diligence and high level of expertise. The ability to efficiently manage large communication campaigns is essential for us. We believe that this cooperation will take our communication a step further," says Andrea Nováková, Online Sales & Marketing Automation Manager at O2.
"I used to perceive Acomware as a purely performance agency. However, as we now see the level of media planning and service in the field of direct purchase is at a very high level," says Jana Ksandrová, O2 Media Manager.
O2 is the largest operator on the Czech market. It provides voice, internet and data services to customers ranging from households to small and medium-sized companies to large corporations. It is currently building a fifth generation (5G) network, which it was the first to launch in a real environment. The company is one of the biggest players in the field of hosting and cloud services, as well as in the field of managed services and ICT.
About Acomware
Acomware is a marketing agency. He has been active in the field of e-commerce and digital marketing for 20 years and helps companies achieve the best possible results in his environment. It increases sales, builds new brands or improves customer care. He creates engaging content, shoots videos, takes care of clients' social networks and ensures the purchase of media space.
It prepares personalized campaigns directly tailored to customers using the sophisticated automation platform Exponea. He prepares effective e-mailing for clients - from strategy design and creation and coding of templates of various types of e-mails to personalized mailings and reports.
The company's services are used by retail chains, e-shops and manufacturing companies. Acomware maintains a premium partnership with Google and thus belongs to 3% Czech agencies with exclusive access to data about users from all over the world. He is the organizer of the popular cycle of networking events Eshopista.
Media Contact:
Jitka Gráfová
jitka.grafova@fdb188.com
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