Jméno | Poskytovatel | Účel | Vypršení | Typ |
---|---|---|---|---|
__EC_TEST__ | blog.fdb188.com | Used to remember if the user is accessing the website on a computer or mobile device. | Relace | Soubor cookie HTTP |
CookieConsent [x4] | Cookiebot | Stores the user's cookie consent state for the current domain | 1 rok | Soubor cookie HTTP |
PHPSESSID [x4] | blog.fdb188.com eshopista.cz Statcounter www.vanocni-darky.cz | Preserves user session state across page requests. | Relace | Soubor cookie HTTP |
TS# [x4] | blog.fdb188.com eshopista.cz fdb188.com www.vanocni-darky.cz | Used to ensure website security and fraud detection. | Relace | Soubor cookie HTTP |
test_cookie | Used to check if the user's browser supports cookies. | 1 den | Soubor cookie HTTP | |
consent_marketing [x2] | eshopista.cz www.vanocni-darky.cz | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | Trvalé | Místní úložiště HTML |
consent_preferences [x2] | eshopista.cz www.vanocni-darky.cz | Used to detect if the visitor has accepted the preference category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | Trvalé | Místní úložiště HTML |
consent_statistics [x2] | eshopista.cz www.vanocni-darky.cz | Determines whether the user has accepted the cookie consent box. | Trvalé | Místní úložiště HTML |
cookiebot_consent_updated [x2] | eshopista.cz www.vanocni-darky.cz | Stores the user's cookie consent state for the current domain | Trvalé | Místní úložiště HTML |
_nss | form.simpleshop.cz | Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. | Relace | Soubor cookie HTTP |
SID | form.simpleshop.cz | Preserves users states across page requests. | 1 den | Soubor cookie HTTP |
_grecaptcha | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Trvalé | Místní úložiště HTML | |
rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Trvalé | Místní úložiště HTML | |
rc::b | This cookie is used to distinguish between humans and bots. | Relace | Místní úložiště HTML | |
rc::c | This cookie is used to distinguish between humans and bots. | Relace | Místní úložiště HTML | |
rc::d-15# | This cookie is used to distinguish between humans and bots. | Trvalé | Místní úložiště HTML | |
1.gif | Cookiebot | Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. | Relace | Pixel Tracker |
csrftoken | static.cdninstagram.com | Helps prevent Cross-Site Request Forgery (CSRF) attacks. | 1 rok | Soubor cookie HTTP |
__cf_bm | OneSignal | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 1 den | Soubor cookie HTTP |
sid | Seznam.cz | Preserves users states across page requests. | 1 měsíc | Soubor cookie HTTP |
WID | simpleshop.cz | Nevyřízené | 1 den | Soubor cookie HTTP |
wpEmojiSettingsSupports | fdb188.com | This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. | Relace | Místní úložiště HTML |
Jméno | Poskytovatel | Účel | Vypršení | Typ |
---|---|---|---|---|
ONE_SIGNAL_SDK_DB#Ids | blog.fdb188.com | Detects whether the user should be presented with a notification-bar upon entry on the website. | Trvalé | IndexedDB |
ONE_SIGNAL_SDK_DB#NotificationClicked | blog.fdb188.com | Used by the website to determine which support notifications the user has been shown. | Trvalé | IndexedDB |
ONE_SIGNAL_SDK_DB#NotificationOpened | blog.fdb188.com | Contains the widget state on whether it has been minimized or opened for internal statistics. | Trvalé | IndexedDB |
ONE_SIGNAL_SDK_DB#NotificationReceived | blog.fdb188.com | Used by the website to determine which support notifications the user has been shown. | Trvalé | IndexedDB |
ONE_SIGNAL_SDK_DB#Sessions | blog.fdb188.com | Used to maintain visitors' preferences throughout the visit and sub-pages. | Trvalé | IndexedDB |
isOptedOut | OneSignal | Determines whether the user has made any subscriptions on the website, so that the website does not show subscription forms to the user, which already have been filled out. | Trvalé | Místní úložiště HTML |
isPushNotificationsEnabled | OneSignal | Used by the website to determine which support notifications the user has been shown. | Trvalé | Místní úložiště HTML |
pll_language | fdb188.com | This cookie is used to determine the preferred language of the visitor and sets the language accordingly on the website, if possible. | 1 rok | Soubor cookie HTTP |
Jméno | Poskytovatel | Účel | Vypršení | Typ |
---|---|---|---|---|
_ga [x4] | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 roky | Soubor cookie HTTP | |
_ga_# [x4] | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 roky | Soubor cookie HTTP | |
_gat [x2] | Used by Google Analytics to throttle request rate | 1 den | Soubor cookie HTTP | |
_gid [x4] | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 den | Soubor cookie HTTP | |
_hjSession_# [x2] | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. | 1 den | Soubor cookie HTTP |
_hjSessionUser_# [x2] | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. | 1 rok | Soubor cookie HTTP |
_hjTLDTest [x2] | Hotjar | Detects the SEO-ranking for the current website. This service is part of a third-party statistics and analysis service. | Relace | Soubor cookie HTTP |
_dc_gtm_UA-# [x2] | Used by Google Tag Manager to control the loading of a Google Analytics script tag. | 1 den | Soubor cookie HTTP | |
com.silverpop.iMA.page_visit | IBM | This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice. | 1 den | Soubor cookie HTTP |
com.silverpop.iMA.session | IBM | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | 1 den | Soubor cookie HTTP |
com.silverpop.iMAWebCookie | IBM | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | 1000 dní | Soubor cookie HTTP |
c.gif | Microsoft | Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. | Relace | Pixel Tracker |
onesignal-pageview-count | OneSignal | Contains data on the visitor's interaction and navigation on the website - This statistics service is provided by Onesignal.com. | Relace | Místní úložiště HTML |
os_pageViews | OneSignal | Used to assess user's visits to the website, such as which pages have been visited or the frequency of visits. | Trvalé | Místní úložiště HTML |
sentryReplaySession | embed-cdn.spotifycdn.com | Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization. | Relace | Místní úložiště HTML |
collect | Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. | Relace | Pixel Tracker | |
hjActiveViewportIds | Hotjar | This cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor enters – this information is used to optimize the visitor's experience. | Trvalé | Místní úložiště HTML |
hjViewportId | Hotjar | Saves the user's screen size in order to adjust the size of images on the website. | Relace | Místní úložiště HTML |
wbk_stats_date_0 | simpleshop.cz | Nevyřízené | 30 dní | Soubor cookie HTTP |
wbk_stats_from_0 | simpleshop.cz | Nevyřízené | 30 dní | Soubor cookie HTTP |
wbk_stats_to_0 | simpleshop.cz | Nevyřízené | 30 dní | Soubor cookie HTTP |
browser_id | Used to recognise the visitor's browser upon reentry on the website. | 5 roky | Soubor cookie HTTP | |
_clck | Microsoft | Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. | 1 rok | Soubor cookie HTTP |
_clsk | Microsoft | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | 1 den | Soubor cookie HTTP |
_cltk | Microsoft | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | Relace | Místní úložiště HTML |
CLID | Microsoft | Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. | 1 rok | Soubor cookie HTTP |
Silverpop_cookie | IBM | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | Relace | Soubor cookie HTTP |
yt-player-headers-readable | YouTube | Used to determine the optimal video quality based on the visitor's device and network settings. | Trvalé | Místní úložiště HTML |
Jméno | Poskytovatel | Účel | Vypršení | Typ |
---|---|---|---|---|
__exponea_etc__ [x2] | Exponea | This cookie is used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad-efficiency. | 3 roky | Soubor cookie HTTP |
__exponea_time2__ [x2] | Exponea | This cookie is used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad-efficiency. | 1 den | Soubor cookie HTTP |
_fbp [x3] | Meta Platforms, Inc. | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 měsíců | Soubor cookie HTTP |
_gcl_au [x3] | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 měsíců | Soubor cookie HTTP | |
C | Adform | Used to check if the user's browser supports cookies. | 30 dní | Soubor cookie HTTP |
receive-cookie-deprecation | Adform | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | 2 měsíců | Soubor cookie HTTP |
uid | Adform | Registers a unique user ID that recognises the user's browser when visiting websites that use the same ad network. The purpose is to optimise display of ads based on the user's movements and various ad providers' bids for displaying user ads. | 2 měsíců | Soubor cookie HTTP |
__exponea_last_session_ping_timestamp__ [x2] | Exponea | This cookie is used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad-efficiency. | Trvalé | Místní úložiště HTML |
__exponea_last_session_start_timestamp__ [x2] | Exponea | This cookie is used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad-efficiency. | Trvalé | Místní úložiště HTML |
__exponea_tracking_definition__ [x2] | Exponea | This cookie is used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad-efficiency. | Relace | Místní úložiště HTML |
xnpe_#-#-#-#-# | Exponea | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | 400 dní | Soubor cookie HTTP |
_uetsid | Microsoft | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | Trvalé | Místní úložiště HTML |
_uetsid_exp | Microsoft | Contains the expiry-date for the cookie with corresponding name. | Trvalé | Místní úložiště HTML |
_uetvid | Microsoft | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | Trvalé | Místní úložiště HTML |
_uetvid_exp | Microsoft | Contains the expiry-date for the cookie with corresponding name. | Trvalé | Místní úložiště HTML |
MR [x2] | Microsoft | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | 7 dní | Soubor cookie HTTP |
MUID [x2] | Microsoft | Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. | 1 rok | Soubor cookie HTTP |
SRM_B | Microsoft | Tracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services. | 1 rok | Soubor cookie HTTP |
com.silverpop.iMA.jid | IBM | Nevyřízené | Relace | Soubor cookie HTTP |
com.silverpop.iMA.mid | IBM | Nevyřízené | Relace | Soubor cookie HTTP |
com.silverpop.iMA.rid | IBM | Nevyřízené | Relace | Soubor cookie HTTP |
com.silverpop.iMA.uid | IBM | Nevyřízené | Relace | Soubor cookie HTTP |
ONE_SIGNAL_SDK_DB#Options | blog.fdb188.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | Trvalé | IndexedDB |
panoramaId [x2] | Seznam.cz | Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. | Relace | Soubor cookie HTTP |
panoramaId_expiry [x2] | Seznam.cz | Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. | Relace | Soubor cookie HTTP |
ANONCHK | Microsoft | Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. | 1 den | Soubor cookie HTTP |
SM | Microsoft | Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. | Relace | Soubor cookie HTTP |
conv | Seznam.cz | Measures the efficiency of the website’s marketing. The cookie is used to measure the conversion rate between website marketing and telephone response. | Relace | Pixel Tracker |
retargeting | Seznam.cz | Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. | Relace | Pixel Tracker |
lastExternalReferrer | Meta Platforms, Inc. | Detects how the user reached the website by registering their last URL-address. | Trvalé | Místní úložiště HTML |
lastExternalReferrerTime | Meta Platforms, Inc. | Detects how the user reached the website by registering their last URL-address. | Trvalé | Místní úložiště HTML |
IDE | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 400 dní | Soubor cookie HTTP | |
pagead/landing [x2] | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | Relace | Pixel Tracker | |
fr | Meta Platforms, Inc. | Nevyřízené | 3 měsíců | Soubor cookie HTTP |
_GRECAPTCHA | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 180 dní | Soubor cookie HTTP | |
ads/ga-audiences | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | Relace | Pixel Tracker | |
NID | Nevyřízené | 6 měsíců | Soubor cookie HTTP | |
pagead/1p-user-list/# | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | Relace | Pixel Tracker | |
rc::f | This cookie is used to distinguish between humans and bots. | Trvalé | Místní úložiště HTML | |
sp_landing | Spotify | Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content - This can serve statistics and marketing purposes. | 1 den | Soubor cookie HTTP |
sp_t | Spotify | Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content - This can serve statistics and marketing purposes. | 1 rok | Soubor cookie HTTP |
i/jot/embeds | Twitter Inc. | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Relace | Pixel Tracker |
RichHistory | Twitter Inc. | Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. | Relace | Místní úložiště HTML |
_uetsid | Microsoft | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | 1 den | Soubor cookie HTTP |
_uetvid | Microsoft | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | 1 rok | Soubor cookie HTTP |
wallsio [x2] | Walls.io | Nevyřízené | 30 dní | Soubor cookie HTTP |
#-# | YouTube | Used to track user’s interaction with embedded content. | Relace | Místní úložiště HTML |
21f2316-8e42c9 | YouTube | Nevyřízené | Relace | Místní úložiště HTML |
-614de-463d816c | YouTube | Nevyřízené | Relace | Místní úložiště HTML |
iU5q-!O9@$ | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Relace | Místní úložiště HTML |
LAST_RESULT_ENTRY_KEY | YouTube | Used to track user’s interaction with embedded content. | Relace | Soubor cookie HTTP |
LogsDatabaseV2:V#||LogsRequestsStore | YouTube | Used to track user’s interaction with embedded content. | Trvalé | IndexedDB |
nextId | YouTube | Used to track user’s interaction with embedded content. | Relace | Soubor cookie HTTP |
remote_sid | YouTube | Necessary for the implementation and functionality of YouTube video-content on the website. | Relace | Soubor cookie HTTP |
requests | YouTube | Used to track user’s interaction with embedded content. | Relace | Soubor cookie HTTP |
ServiceWorkerLogsDatabase#SWHealthLog | YouTube | Necessary for the implementation and functionality of YouTube video-content on the website. | Trvalé | IndexedDB |
TESTCOOKIESENABLED | YouTube | Used to track user’s interaction with embedded content. | 1 den | Soubor cookie HTTP |
VISITOR_INFO1_LIVE | YouTube | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. | 180 dní | Soubor cookie HTTP |
YSC | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Relace | Soubor cookie HTTP |
yt.innertube::nextId | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Trvalé | Místní úložiště HTML |
ytidb::LAST_RESULT_ENTRY_KEY | YouTube | Used to track user’s interaction with embedded content. | Trvalé | Místní úložiště HTML |
YtIdbMeta#databases | YouTube | Used to track user’s interaction with embedded content. | Trvalé | IndexedDB |
yt-remote-cast-available | YouTube | Stores the user's video player preferences using embedded YouTube video | Relace | Místní úložiště HTML |
yt-remote-cast-installed | YouTube | Stores the user's video player preferences using embedded YouTube video | Relace | Místní úložiště HTML |
yt-remote-connected-devices | YouTube | Stores the user's video player preferences using embedded YouTube video | Trvalé | Místní úložiště HTML |
yt-remote-device-id | YouTube | Stores the user's video player preferences using embedded YouTube video | Trvalé | Místní úložiště HTML |
yt-remote-fast-check-period | YouTube | Stores the user's video player preferences using embedded YouTube video | Relace | Místní úložiště HTML |
yt-remote-session-app | YouTube | Stores the user's video player preferences using embedded YouTube video | Relace | Místní úložiště HTML |
yt-remote-session-name | YouTube | Stores the user's video player preferences using embedded YouTube video | Relace | Místní úložiště HTML |
Jméno | Poskytovatel | Účel | Vypršení | Typ |
---|---|---|---|---|
ONE_SIGNAL_SDK_DB#SentUniqueOutcome | blog.fdb188.com | Nevyřízené | Trvalé | IndexedDB |
panoramaIdType [x2] | Seznam.cz | Nevyřízené | Relace | Soubor cookie HTTP |
ONESIGNAL_HTTP_PROMPT_SHOWN | OneSignal | Nevyřízené | Relace | Místní úložiště HTML |
smartlook_internal_db#assets | fdb188.com | Nevyřízené | Trvalé | IndexedDB |
_hjLocalStorageTest | www.vanocni-darky.cz | Nevyřízené | Trvalé | Místní úložiště HTML |
ordering | www.vanocni-darky.cz | Nevyřízené | 1 den | Soubor cookie HTTP |
TestCookieA | www.vanocni-darky.cz | Nevyřízené | Relace | Soubor cookie HTTP |
unlogged_hash | www.vanocni-darky.cz | Nevyřízené | 1 měsíc | Soubor cookie HTTP |
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"Hello, I have a question for you." This sentence has been used by almost every customer who has ever turned to a merchant for advice on choosing a product, making a claim or returning it. What communication channel do Czechs prefer to use if they need advice from a trader or want to solve a problem with him? And how does artificial intelligence intervene today?
In the extensive Consumer Survey, which was prepared by the marketing agency Acomware together with Ipsos and Zásilkovna, respondents had, among other things, select the three most preferred channels, through which they prefer to ask e-shops or merchants various questions. E-mail, telephone contact and chat have thus entered the ranking of the Top 3 communication channels.
Most like and most often a Czech customer seeks communication with a merchant by e-mail, this method of communication is preferred by 74 % respondents. Just behind e-mail is telephone contact in the ranking of communication channels, the third most popular is live chat with an operator on the website.
That it is e-mail communication by a popular communication channel both for questions directed at the merchant and for communication from the merchant to the customer, companies today can effectively use not only in communication, in working with customer data, but also in customer care itself.
"The key competence of today's digital age is the art of keeping customer data from various communication channels in a clear and usable form, thereby responding in time to the potential danger of a 'dissatisfied' customer, whose negative feedback can undermine the credibility of your business," says David Vurma, CEO of Marketing agency fdb188.com.
That's why today more and more companies are asking for and integrating so-called Customer Data Platforms (customer data platforms). They are the ones that allow you to work with customer data in real time.
Data is available in one place, real-time platforms provide information on customer behavior and they also record the type of communication, i.e. through which communication channel the customer was contacted (e.g. e-mails, SMS, paper letters). They can also be used for satisfaction surveys, for obtaining and clarifying feedback, for example by connecting a call center or using them to prepare automated personalized campaigns according to specific customer behavior.
“The survey showed that likes to communicate with traders via social networks used by 25 % respondents, with the younger generation the share is even larger, in the age group of 25 to 34 years, up to 35 % people prefer this communication channel.
As for the link with education, people with higher education rely less on telephone contact and value the web form significantly more," says Václav Stříteský from the Faculty of Business Administration of the University of Economics in Prague, who participated in the survey from a methodological point of view.
It can be expected that in in the area of social networks, these numbers will continue to grow.
"This is mainly due to the fact that sales through social networks are growing year by year, and not only on Facebook. TikTok is also experiencing its boom as a sales channel. Companies should respond to this fact in time and be prepared for it in their marketing mix. For many of our clients, this year we compared to last year, they recorded an increase in sales through social networks, for some up to 30 %,Pavel Paradýs, head of the Blueglue creative agency, adds to the trend in social media.
According to the consumer survey, people still do not much prefer automatic conversation with a robot on the web (chatbot), only 13 % respondents are looking for it.
There have often been situations where a marketer has deployed simple chatbots programmed for a few of the most common scenarios. At the moment when the customer's request went out of the script, the chatbot referred him to the infoline. In addition, the answers were often too general and formal, leaving the customer feeling shortchanged and frustrated when he needed to solve his question or problem.
However, with artificial intelligence and GPT-type chatbots, everything can be different.
“Chat bots can simulate a conversation to make it seem like it's between two real people. In addition, the program can work both with pre-learned answers and use machine learning to create tailored answers. We can therefore expect a completely new generation of chatbots or virtual assistants, who will help not only with the order process or the return of goods, but also, for example, with the selection of suitable goods exactly according to the customer's requirements. Today, companies (whether small, medium or large) have understood that automation in the field of communication is becoming inevitable for them," thinks Vurma.
The Packeta group, owner of the shipping company Zásilkovna, already has extensive experience with artificial intelligence.
"We see a great future in the use of artificial intelligence in customer communication. Already in 2021, we launched an intelligent voicebot that can talk to hundreds of customers at once. They do not have to wait on the line, because the voicebot responds to their request immediately. It significantly helps us manage, for example, the huge rush of calls in the pre-Christmas season. Our test shows that 85 % customers served exclusively by the voicebot are satisfied with its response. Of course, our customers can use all other available communication channels to communicate. We realize that our target group is broad and that everyone is comfortable with a different way of communication," says Helena Kodýmová, Head of Customer Experience of the Packeta group.
The consumer survey has been taking place regularly for several years since 2014, this time it was conducted among more than 1,000 respondents in the age category of 15+ across the entire Czech Republic. He mainly investigated attitudes towards shopping on the Internet and in brick-and-mortar stores, the main motivations and barriers to shopping, requirements for communication with e-shops and carriers, and interest in technological innovations when shopping online. The survey was created with the cooperation of the marketing agency Acomware, the transport company Zásilkovna and the leader in the field of research Ipsos.
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Media Contact:
Jitka Gráfová – Marketing Communications Manager Acomware, jitka.grafova@fdb188.com
About Acomware
Acomware is a marketing agency for e-commerce and digital marketing. It has been active on the market for over 20 years and helps companies achieve the best possible results in its environment. It increases sales, builds new brands or improves customer care. It prepares personalized campaigns directly tailored to customers, creates content that catches the eye, shoots video spots, takes care of clients' social networks and ensures the purchase of media space. The company's services are used by retail chains, e-shops and manufacturing companies. The Czech e-commerce scene is a home for Acomware, which it is actively trying to develop and cultivate. He participates in the development and implementation of new tools and technologies, trains experts and enthusiasts. He is the organizer of the Eshopista series of networking events. It also includes the creative agency Blueglue, which recently received awards in the Internet Effectiveness Awards 2022, IMC Czech Awards and the prestigious European creative competition Impact Awards. More at fdb188.com.